Roundabout Theatre Company has announced Thomas Mygatt will join the company on March 5th, 2012 as Director of Marketing & Sales Promotion.
Thomas is currently the Acting Co-Director of Marketing at The Metropolitan Opera where he currently oversees all marketing activities for the opera house with annual ticket sales over $94 million, attendance of approximately 750,000 people per year with 26 productions in the annual repertory. While at the Met, he launched the marketing campaign for The Met: Live in HD series which is now shown in 54 countries with attendance last season of 2.6 million people. In addition, he administered marketing efforts for initiatives including Met Opera Radio on SiriusXM, Met Opera Shop and Met Player (the Met’s online subscription service for opera on demand). Thomas has worked at The Metropolitan Opera since 2006.
As the Director of Marketing & Sales Promotion, Thomas’ responsibilities will include overseeing Roundabout’s brand development and management, ticket sales strategy, customer relationships and all other aspects of Roundabout’s increasingly sophisticated marketing.
Thomas brings extensive marketing experience to Roundabout from his first passion, theatre. As Group Director of Account Services for Serino Coyne, Inc, he supervised the account teams for Monty Python’s Spamalot, Mel Brooks’ The Producers, Fosse, and Disney’s Aida. He also served as an Account Executive on the inaugural season of City Center’s ENCORES and the Broadway productions of Ragtime, Show Boat, Kiss of the Spiderwoman, and Hello, Dolly!.
Quote from Harold Wolpert (Managing Director, Roundabout Theatre Company):
“I am delighted to welcome Thomas to Roundabout following a competitive nationwide search. The depth and breadth of his experience, both at such an acclaimed not-for-profit institution as the Met Opera and on Broadway, make him the ideal person to lead and advance the marketing of Roundabout.”
Quote from Thomas Mygatt:
“As a Roundabout subscriber, I have thoroughly enjoyed the company’s acclaimed productions for nearly 20 years. I am extremely excited to join the marketing team and use my experience to promote Roundabout’s first class productions to other theatre lovers.”
After 19 years as Director of Marketing and Sales Promotion, during which time he led Roundabout's stellar marketing efforts and contributed to the institution's tremendous growth and success, David Steffen has joined the team at Hospitality Quotient (HQ),a learning and consulting business from Danny Meyer's Union Square Hospitality Group (USHG). At HQ, David will be working with organizations across industries to help transform their business through the power of hospitality. HQ provides training and consulting services focusing on workplace leadership and organizational culture as a means of inspiring teams to deliver a remarkable guest experience. (www.hospitalityq.com)
ROUNDABOUT THEATRE COMPANY
Roundabout Theatre Company is a not-for-profit theatre dedicated to providing a nurturing artistic home for theatre artists at all stages of their careers where the widest possible audience can experience their work at affordable prices. Roundabout fulfills its mission each season through the revival of classic plays and musicals; development and production of new works by established playwrights and emerging writers; educational initiatives that enrich the lives of children and adults; and a subscription model and audience outreach programs that cultivate loyal audiences.
Roundabout Theatre Company currently produces at four theatres each of which is designed specifically to enhance the needs of the Roundabout's mission. Off-Broadway, the Harold and Miriam Steinberg Center for Theatre, which houses the Laura Pels Theatre and Black Box Theatre, with its simple sophisticated design is perfectly suited to showcasing new plays. Prior to the launch of Roundabout Underground in October 2007, the 62-seat Black Box Theatre had been used by Roundabout’s education department for its activities including student productions and professional development workshops. The grandeur of its Broadway home on 42nd Street, American Airlines Theatre, sets the ideal stage for the classics. Roundabout's Studio 54 provides an exciting and intimate Broadway venue for its musical and special event productions. The Stephen Sondheim Theatre offers a state of the art LEED certified Broadway theatre in which to stage major large scale musical revivals. Together these distinctive homes serve to enhance the work on each of its stages.