Kate Moss Stars in Stuart Weitzman Spring 2013 Campaign
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by BWW News Desk
International fashion icon, wife, mother and entrepreneur, Kate Moss is the new face of Stuart Weitzman and will be showcased in the brand's global print campaign for spring 2013, photographed by Mario Testino.
"I had a great time shooting the Stuart Weitzman campaign and I'm so happy to be the face of the brand this season," said Kate Moss . "Working with Mario Testino is always fun and it was wonderful meeting Stuart on set."
This is the first time that Kate Moss has modeled in an American shoe designer advertising campaign that is strictly devoted to shoes in her two decade modeling career. She was selected as the new face of the brand because of her international fashion status as well as her personal trend-setting cult style. Kate Moss exudes a fashion sense that every woman aspires to emulate. Women want to dress like her, look like her and walk in her shoes... and now she's walking in Stuart Weitzman's.
The Weitzman campaign, already regarded as breaking new ground for the industry with a unique visual vocabulary, becomes iconic with the "Kate" factor. The rare chemistry between photographer and subject is evident in the campaign shots. With its black & white photography, the imagery highlights the fact that Stuart Weitzman's are the first thing you put on in the morning and the last thing you take off at night. In the Stuart Weitzman world, sexy means being comfortable and confident in your own skin. The campaign captures the sexiness of the brand in a natural, classic, chic way while clearly showcasing the stiletto and shoe styles.
With a reputation for merging fashion and function, Weitzman has embarked on a retail expansion strategy to bring his shoes to all corners of the global market. The international advertising campaign will launch in March in the United States, Italy, France,Canada, Dubai, Germany and Asia. In the US, print ads will be a combination of spreads and single pages, in books with a fashion authority including: Vogue, Elle, Harper's Bazaar, W, Interview, V Magazine, New York Times, Du Jour , and InStyle. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Miami, Milan and Paris. Behind the scenes video and additional creative will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.
Stuart Weitzman is a division of The Jones Group Inc. (NYSE: JNY).
ABOUT Stuart Weitzman HOLDINGS LLC
Stuart Weitzman Holdings LLC, a global leader in designer footwear, operates 40 retail stores across the United States, including New York, Beverly Hills, Chicago, Boston and Las Vegas. The company also has 42 international stores, and is sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully constructed shoe, Founder & Designer, Stuart Weitzman's main objective has always been to merge fashion and function. The first thing a women puts on in the morning and the last thing she takes off at night, his shoes are designed to feel as good as they look, and to look as good as they feel.
ABOUT THE JONES GROUP INC.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores, through concessions at upscale department stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein , Kurt Geiger , Rachel Roy (L), Robert Rodriguez , Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt , l.e.i., Bandolino, Enzo Angiolini , Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit , Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack , Albert Nipon , Pappagallo and Rafe (L).